Group deals have become quite popular in recent years, and that?s despite a flood of bad publicity. For some businesses, they do make sense and they can be popular. For the majority of businesses, local deals offer much better value for both the consumer and the business.
If you have a business that targets young, educated,?above average income single female consumers, then a group deal may be worth some thought. Statistics are showing that they are the biggest users of group deals. For most businesses, that is a very tight niche market and not reflective of the general population. Mothers make up the biggest market segment when it comes to using coupons in general, however, that statistic is influenced heavily by the use of coupons in everyday supermarket shopping.
Mothers are reported to be the biggest influencers when it comes to shopping in general ? even men?s clothing and personal hygiene products. Some mothers still influence their children?s (particularly single sons) shopping years after they have left home. This makes this group the biggest single target when it comes to general advertising.
Local deals can be targeted to any group. From a consumer?s perspective, there is no upfront cost, one of the downsides to a group deal. From a business perspective, a group deal generally means offering discounts of 75%-80%, with a big percentage of that discount being paid to the group site. As a business, you will also have to wait to receive payment from the organization selling the group deal. This has a serious impact on cash flow, especially if your offer becomes popular.
When looking at local deals, you can target a specific group, offer deals that are affordable, and you will have far better control of cost. With a local deal offered through myDealCompass, you can limit the duration of the deal and modify or temporarily suspend the deal at any time. You can also add new deals whenever the need arises, all for a low fixed monthly cost.
If you target that small niche group and you can afford to lose up to 80% for each transaction, then by all means consider group deals. Otherwise, consider the more effective local deals that you can offer through myDealCompass.
Source: http://mydealcompass.com/blog/index.php/localdealsbetterdeals/
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