With all the developments we?ve seen in online advertising over the years, you?d have thought that someone would have figured out how to put a halt to what must be one of the biggest issues of all: people are getting fed up with digital ads. A new report from YouGov, commissioned by mobile marketing company Upstream, spells out some of the problems: people feel like there are too many ads and that they are too pervasive. And the situation, it seems, is a vicious circle. Users are engaging with ads less and less: response rates that were at an average of seven percent in 1997 have today plummeted down to 0.1 percent for an average online ad.Source: http://feedproxy.google.com/~r/Techcrunch/~3/-wri_e-og-o/
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