The 2011 Primetime Emmy Awards have concluded, with Modern Family, Mad Men and Downton Abbey taking home the big awards. The big social buzz kicked off before the award show started with the revelation that FOX removed Alec Baldwin's phone hacking joke from the ceremony. This sparked a lot of discussion via Twitter and in our Emmy live blog, with most agreeing that FOX made a mistake in dropping the joke.
[More from Mashable: FOX Kills Alec Baldwin?s Phone Hacking Joke at The Emmys]
The Emmy's had a robust social media campaign this year that achieved mixed success. In our live chat, viewers loved the celebrity smartphone photos, but were less thrilled with the backstage cameras that were offered.
The biggest winners this year were Modern Family and Downton Abbey. ABC's comedy series has a large social following, but for PBS to beat out front-runner HBO was the big surprise of the evening.
[More from Mashable: Watch the 2011 Emmys Live with Mashable [LIVE BLOG]]
Of course, as tends to be the case with award shows, some of the most interesting bits and pieces took place online and off-air. This included a Twitter conversation between Ashton Kutcher and Charlie Sheen.
Looking at the Emmys, especially through the lens of social TV, we again can't help but notice the disconnect that exists between the direction that networks and programs are headed and the types of shows that tend to win awards.
Moving forward, what will the Emmys need to do to become more social? How can the social conversations that take place around the show be better integrated into the show and the second screen experience? Let us know your thoughts, as well as what you thought of the show, in the comments.
This story originally published on Mashable here.
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